Daniele Catalanotto

Hi there,
I’m Daniele a Swiss
Service Designer

What I do in simple words

I help companies understand why people hate them so much.

Certain people consider my job as being a Service Designer, while others see it as being a Design Strategist. But more than the titles, what's important to me is the field of interest that defines my work, which is the intersection of: service innovation or service design; social design or social interaction; technology or tools; and Swiss design or strategic design. I believe that helping others is the core of what I do. That's why you'll find me sharing my knowledge through articles, lectures and workshops or sharing tools to empower the creative community. Today I have the chance to lead the creative and service design direction in the Bern office of the Enigma Agency.

Upcoming book

Service Design
Principles 1-100

In the beginning of 2018 I will release my first book called "Service Design Principles 1 to 100". This book aims to simplify and explain Service Design to the small business owners by taking a practical approach.

Get early access to the book

Start reading today

I wrote +150 articles about the power of Service Design

I write mainly to keep a trace of what I read and think. In the last years I published more than 150 articles on Service Design. I write as I speak, I go straight to the point and I'm not afraid to curse when it's necessary.

See the Medium Publication


I'm slow to answer and hate emails, but still I'd love to hear from you.